The 6 Klaviyo Flows That Drive 30% of Ecommerce Revenue

Email isn't dead — it's just underbuilt. Every DTC brand we take over is missing at least 3 of the 6 flows below. Once installed, they compound quietly in the background while paid media does the loud work.

1. Welcome Series (5–7 emails)

Triggered on signup. Introduce brand story, hero product, social proof, and a first-order incentive that decays over 72 hours. Expect 40%+ open rate, 8–12% conversion on first-time buyers.

2. Browse Abandonment (3 emails)

Fires when a subscriber views a PDP but doesn't add to cart. Show the product, reviews, and a soft nudge. Recovers 3–6% of otherwise-lost sessions.

3. Cart Abandonment (3 emails + 1 SMS)

The heaviest hitter. Email 1 at 1 hour (reminder), SMS at 4 hours, email 2 at 24 hours (social proof), email 3 at 72 hours (small incentive). Recovers 8–15% of abandoned carts.

4. Checkout Abandonment

Segment for people who reached checkout but didn't pay. Higher intent than cart — reply with a slightly bigger incentive. Often the highest-revenue-per-recipient flow in the account.

5. Post-Purchase (5 emails)

Order confirmation, shipping, unboxing tips, review request, cross-sell. Drives 15–25% repeat rate improvement inside 60 days.

6. Winback (3 emails, day 45 / 75 / 120)

Reactivate lapsed buyers before they churn to a competitor. A well-tuned winback pays for the entire Klaviyo bill every month.